The upcoming Olympic Games in Beijing brought into people's interests more and more as the moment is approaching us. One of the most competitive business scenarios is inevitably the advertising business. China has the very different cultures in many aspects comparing to those western countries. Among these precedents, what is the distinctions is so interesting to be looked into.

As leading documents to discuss and demonstrate the real situations in the mainland, several points are illustrated with so far observations following on. Spiritual Civilization, Local Development and Public Service are prevelant selling points over the inland to the coast, from north to south.

	Use the Strong Wind from the East to Develop the West: Accelerate Even Faster the Economic Development of Xian.
	Rely on Science to Advance and Develop the West
	The Ancient City Area of Xian is My Home: Correct Sanitation Depends on Everybody's Contribution
	Popularize the National Language: Putonghua
	Deepen Reform and Accelerate Development: Make Education the Foundation, Science and Technology the Vanguard

The very geniune pictures were taken on spot without any polish. The origin of all of these pieces proved the attitude of the government towards the public services especcially, as the advertising is such a tool that it will influence the public's daily life step by step. Surprisingly, these examples along with many others were taken onto the site in foreign countries. Some specialists have dedicated to the research on the imperative topics intentionally.

Have the folks noticed this or ignored them totally by accidents? It is worthwhile to find out eagerly.

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